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Discovering Public Relations: An Introduction to Creative and Strategic Practices, 2e (eBook) Course_BFIN371 Take-Off is an ESP course
Discovering Public Relations: An Introduction to Creative and Strategic Practices, 2e (eBook) Course_BFIN371 Take-Off is an ESP course
$27.50
Description
Take-Off is an ESP course for intermediate-level students
AU Course: 16SHRB222
and From Funding the Venture to Launching
ISBN: 9781292370057
Discovering Public Relations: An Introduction to Creative and Strategic Practices, 2e (eBook) Course_BFIN371 Take-Off is an ESP courseOverview: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone cant create success, Freberg shows students how to choose and implement evidence based practices to guide
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